CAMPAIGN SMS
Make every campaign message land with impact
Apple Marketing Group helps clients send SMS messages through the call centre during designated campaigns — whether you already have your own SMS gateway or need a ready-to-go, AMG-supported pathway.
TWO WAYS TO SEND
Choose the pathway that fits your setup
Both options run through AMG's contact centre and are built around your campaign. Pick the one that matches how your organisation already works
OPTION 1
Bring Your Own Gateway
BEST FOR
Clients who already have a preferred SMS gateway and want to keep using it.
HOW IT WORKS
Your SMS gateway is integrated via API into the AMG contact centre, subject to compatibility.
BRANDING
Uses your registered Alpha tags.
TIMEFRAME
Integration work typically takes 10–15 business days.
COST
Available upon request.
OPTION 2
Use AMG's Gateway
BEST FOR
Clients who do not currently have an SMS gateway or want a simple, campaign-ready pathway.
HOW IT WORKS
Messages are sent directly from AMG's call centre SMS gateway during designated campaigns.
BRANDING
Register a new client Alpha tag, use an existing client Alpha tag, or use AMG's registered Alpha tag: Fundraising Group.
TIMEFRAME
Set up can be completed in approximately 5 business days.
COST
Available upon request.
WHY CLIENTS LOVE IT
Built to make campaigns feel more connected
Campaign-ready messaging
Send pre-calling or post-calling SMS as part of a coordinated donor contact strategy.
No one-size-fits-all setup
Keep your existing gateway or use AMG's supported gateway — whatever suits your organisation.
Flexible branding
Use your own Alpha tag where available, register a new tag, or send through AMG's Fundraising Group option.
Built for action
SMS helps close the loop after calls, supports follow-ups and creates a more connected campaign experience.
WHY CLIENTS LOVE IT
Not sure which way to go?
Already have an SMS provider?
Choose Option 1 and connect your gateway through API integration.
Need a simpler launch?
Choose Option 2 and use AMG's call centre SMS gateway.
Want brand recognition?
Use a registered Alpha tag or AMG's Fundraising Group tag where suitable.
GETTING STARTED
What we need to get started
1
Confirm whether your organisation has an existing SMS gateway.
2
Confirm your preferred Alpha tag approach.
3
Check gateway compatibility and API requirements where applicable.
4
Agree the campaign timing, message use case and setup pathway.
5
Request pricing for the selected option.
A short, guided setup — we'll walk it with you from first conversation to first send
QUESTIONS & ANSWERS
Campaign SMS — frequently asked questions
Ready to turn campaign touchpoints into memorable donor moments?
Ask AMG for SMS setup options, timelines and pricing. We'll help you pick the pathway that fits your campaign.