Baker Heart and Diabetes Institute
“The reason I have been a long-term client of the Apple Marketing team is two words - genuine care. I know that every team member that speaks to one of our donors cares about our mission and more importantly our donors. On every call our donors are appreciated, valued and left that little bit more informed and inspired about the amazing impact that their support has achieved. I have worked with Darren and the team across many different organisations and campaigns and what always shines through is that everyone at Apple Marketing genuinely cares - its what makes them different”
Braden Spencer – GM Fundraising
BirdLife Australia
“We engaged The Apple Marketing Group to manage our telefundraising efforts with the specific goal of growing our regular giving program and reducing attrition rates. They have demonstrated a high level of expertise and dedication that has enhanced our fundraising initiatives, resulting in an increase in the acquisition of new regular givers from previously untapped sources.
The Apple Marketing Group stands out for their ability to adapt quickly to our needs, whether it's refining scripts to better resonate with donors or conducting comprehensive reviews to optimise campaign performance in real-time. Their proactive approach to generating new acquisition ideas and their openness to feedback have been instrumental in helping us achieve our goals.
We confidently recommend The Apple Marketing Group for their professionalism, strategic insights, and commitment to our program goals.”
Ally Finch – RG Coordinator
Kidney Health Australia
“Apple Marketing Group, significantly impacted fundraising efforts by exceeding expectations in campaigns such as Giving Day and Gifts in Wills. Through their engagement since September 2019, revenue from Telemarketing rose by 97%, conversion rates grew by 5%, and average gifts increased by $9. This collaboration prevented the decline of the fundraising program and maintained the lottery data cohort's activity. Apple Marketing's personalised approach, passion, and meaningful conversations with donors played a pivotal role. Their commitment to ethical fundraising and alignment with FIA Code was evident through tailored training sessions, fostering donor care and rapport. The relationship yielded increased Confirmed Bequest results by 35% year on year and a growing prospect pool. Apple Marketing's transparency, proactive support, and alignment with Kidney Health Australia's vision contributed to the partnership's success, allowing for cost-efficient campaigns and strong caller relationships, leading to trust and better outcomes.”
Claire Baxter – GM Fundraising
The Shepherd Centre
The Shepherd Centre has been working closely with Apple Marketing since introducing Telemarketing to our fundraising channels in 2013. The team at Apple have helped build our donor and regular giving database through acquisition, renewals, and regular giving calling.
“We have recently carried out bequests, events and alumni recruitment calls. Apple are happy to carry out our calling needs and have achieved great results across all campaigns.”
Joanne Rogers – Deputy Director Fundraising
The Salvation Army
Over our extensive fundraising partnership we have collaborated and worked on various fundraising products and programs. In 2005 we started the National Red Shield Doorknock Appeal and to this day (2023) the volunteer database is as active as ever raising over $600K annually.
In 2009, we launched the Crisis Partner RG program alongside the Salvos and other stakeholders. 14 years later the phone program is the leading conversion method for the Program.
Heart Research Australia
“Apple Marketing's telemarketing services have played a pivotal role in enhancing the campaigns of Heart Research Australia, demonstrating growth of a new sustainable phone program. Since their engagement, Apple Marketing has consistently surpassed expectations, amplifying the impact of fundraising efforts. Their collaboration has yielded remarkable results, including a notable increase in campaign revenue and donor engagement. The conversion rates for various campaigns saw a substantial rise, and the average donation amount experienced a noteworthy uptick. Through their adept management and personalised approach, Apple Marketing's callers have effectively conveyed the organisation's mission and fostered meaningful conversations with potential donors. The “human touch” provided by the empathetic team aligned with Heart Research Australia's goals.
Apple Marketing has fortified their team's ability to interact effectively with donors, thereby establishing a deep sense of trust and rapport. The transparent communication, proactive support, and consistent achievements brought about by Apple Marketing have significantly enhanced the impact and outcomes of Heart Research Australia's campaigns, establishing them as a key partner in advancing the organisation's mission.”
Miria Morgan – Direct Marketing Manager
